Tesla Is Back on the Offensive: The USA’s EV Giant Has Just Entered Colombia’s Market Looking for Blood - CleanTechnica

Tesla has made a surprising and aggressive entry into the Colombian electric vehicle (EV) market, challenging expectations and disrupting the competitive landscape dominated by Chinese brands like BYD, Geely, and Kia. At the 19th International Automobile Hall in Bogotá, Tesla introduced the Model 3 and Model Y at highly competitive prices—approximately $29,684 and $32,382 respectively, inclusive of taxes but excluding chargers. These prices position Tesla’s vehicles as more affordable than many established internal combustion engine vehicles (ICEVs) and EVs in Colombia, with the Model 3 costing just 10% more than smaller, less equipped Chinese EVs and being significantly cheaper than comparable ICEVs like the Kia K4 and VW Jetta. The Model Y similarly undercuts rivals such as the Kia EV5 and is priced close to Colombia’s cheapest automatic SUV, the Renault Duster. Tesla’s brand recognition as a Western company provides a strong advantage over lesser-known Chinese brands, and rather than leveraging this for higher