Tesla will only offer subscriptions for Full Self-Driving (Supervised) going forward

Tesla CEO Elon Musk announced that the company will discontinue the option to purchase its Full Self-Driving (FSD) software with a one-time payment, shifting exclusively to a monthly subscription model starting February 14. This marks a significant change from Tesla’s previous sales approach, where the upfront price for FSD peaked at $15,000 in 2022 and was recently $8,000, alongside a subscription option that dropped from $199 to $99 per month in 2024. Musk did not specify if subscription pricing would change. The move aims to increase adoption rates, which have been lower than expected, with only 12% of Tesla customers having paid for FSD as of late 2025. Boosting subscriptions aligns with Musk’s goal of reaching 10 million active FSD subscribers by 2035, a key milestone tied to his $1 trillion compensation package. The subscription-only strategy may also serve as a legal safeguard. Tesla has faced criticism and lawsuits over unfulfilled promises that