The 2026 BMW iX3 voice assistant will be powered by Alexa+

The 2026 BMW iX3 will be the first vehicle to feature Amazon’s next-generation voice assistant, Alexa+, which incorporates generative AI technology. Announced at the 2026 Consumer Electronics Show, this integration marks a significant step in Amazon’s plan to embed its large language model (LLM)-powered assistant across a wide range of consumer devices, including automobiles. Alexa+ is designed to enable more natural, seamless conversations and handle complex, multi-step requests, addressing longstanding challenges automakers have faced with in-car voice assistants. The partnership between BMW and Amazon has been in development for three years, with BMW leveraging Amazon’s Alexa Custom Assistant platform to create a tailored version of Alexa+ for its vehicles. Alexa+ is built on Amazon Bedrock, a service that allows customization of generative AI models with proprietary data. This enables the assistant to perform integrated tasks across various services—such as music, navigation, and home security—allowing users to start interactions at home on Alexa-enabled devices and