The All-Electric Toyota C-HR EV Really Is Coming To The US

Toyota is set to launch its all-electric C-HR crossover in the US market in 2026, marking a significant move as the company competes directly with industry leader Tesla. The original C-HR, a hybrid model, enjoyed strong sales in Europe from 2016 to 2024, particularly attracting first-time Toyota buyers due to its styling and brand appeal. However, Toyota discontinued the original C-HR in the US in 2022, partly due to competition from the Corolla Cross hybrid. Despite challenges such as the expiration of the $7,500 federal EV tax credit and a competitive market, Toyota remains confident that the new all-electric C-HR will find a foothold among American consumers, with pricing details expected in January 2026 and dealer deliveries starting in March. The launch occurs amid a broader context of shifting EV market dynamics in the US, including a recent industry-wide sales decline following the loss of federal incentives and some automakers scaling back EV plans. Toyota’s strategy hinges