The company behind ClassPass and Mindbody just got a lot bigger with a $7.5B merger

Playlist has completed a major $7.5 billion merger that consolidates several key players in the fitness and wellness industry, including EGYM, Mindbody, Booker, and ClassPass. This deal creates a comprehensive platform that integrates multiple facets of the fitness ecosystem—from business operations and class bookings to workout delivery and employer fitness benefits. The combined company now serves millions of users across more than 30 countries, encompassing over 40,000 businesses on Mindbody, 88,000 venues on ClassPass, 20,000 employer partners via EGYM Wellpass, and 33,000 fitness locations equipped with EGYM products. The merger marks a strategic shift for Playlist, which previously unified its core businesses under a single identity in 2024. The transaction included $785 million in new investment led by Jared Kushner’s Affinity Partners, alongside Vista Equity Partners, Temasek, and L Catterton. These funds are earmarked to support AI development and expand EGYM