The Europe Car Market Is in the Grip of the Osborne Effect - CleanTechnica

The article from CleanTechnica discusses the current state of the European car market, which is experiencing an "Osborne effect" — a phenomenon where consumers delay purchases in anticipation of better future products, leading to a sharp decline in current sales. The author reflects on earlier predictions made nearly seven years ago and acknowledges that unforeseen events like the COVID-19 pandemic and the Ukraine invasion heavily disrupted the market between 2020 and 2023, making it difficult to analyze underlying trends. However, with recent data from 2019 and the latter half of 2023, combined with industry insights, it is clear that the Osborne effect is now significantly impacting the market. Specifically, the article highlights a steep decline in internal combustion engine vehicle (ICEV) sales as consumers increasingly recognize the superiority of battery electric vehicles (BEVs) in terms of driving experience and future viability. Despite a substantial growth in BEV sales—potentially around 490% from 2019 to 2024 if not for