Toyota Launches New EV Charging Partnership To Juice US Sales

Toyota, historically slow to embrace electric vehicle (EV) adoption in the US, has recently launched a new home EV charging partnership with the American company Treehouse to boost its EV sales. This collaboration focuses on the critical home charging market, where most EV owners prefer to recharge their vehicles. Treehouse differentiates itself by offering a data-driven approach that helps prospective EV buyers estimate the cost and feasibility of home charger installation tailored to their specific homes. The company also partners with financing firms to bundle charger costs into auto loans, making upfront expenses more manageable and potentially lowering monthly charging costs compared to exclusive use of public chargers. Toyota’s partnership with Treehouse complements its strategy of encouraging overnight, managed charging during off-peak utility hours, which aligns with typical customer charging habits and lower electricity rates. All 2026 and newer Toyota and Lexus battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) come standard with a dual-voltage 120V/240V AC home charger cable