VinFast: From California Dreaming To Midwest Reality - CleanTechnica

The article "VinFast: From California Dreaming To Midwest Reality" highlights the Vietnamese automaker VinFast’s strategic shift in its U.S. market approach, as observed at the 2026 Chicago Auto Show. After facing challenges in California due to software and quality issues, VinFast has moved away from flashy, large-scale presentations toward a more pragmatic, community-focused presence, particularly in the American Midwest. Instead of expansive showrooms, the company now emphasizes direct consumer engagement through test drives and local dealership partnerships, aiming to build trust with buyers who prioritize reliability and practical experience over hype. VinFast’s streamlined booth at the Chicago event functioned more like a tactical command center, underscoring a shift from “California Dreamin” to “Midwest Reality.” This approach also includes diversifying its product ecosystem, as seen with the introduction of the DrgnFly electric bike, which offers a lower-commitment entry point for consumers hesitant about full vehicle electrification. Despite delays in opening its North Carolina