Waymo Tries to Pull in More Riders with Mariah Mode - CleanTechnica

Waymo has launched a special holiday-themed promotion called "Mariah Mode" in collaboration with Mariah Carey, aiming to enhance rider experience and attract more users during the festive season. Available in San Francisco, Los Angeles, and Phoenix, this limited-edition offering features Waymo vehicles wrapped in custom Mariah Carey holiday designs. Riders can unlock an exclusive in-car experience by redeeming promo codes—MARIAH for first-time users and MARIAHMODE for returning riders—via the Waymo app. The experience includes Mariah-themed wallpaper, a holiday greeting from Mariah Carey, and a curated holiday music mix. Additionally, all Waymo riders, regardless of whether they use the Mariah-wrapped cars, will hear a special holiday greeting from Mariah Carey upon entering the vehicle. To fully enjoy the experience, riders need to redeem the promo code in the app’s "Offers & Promotions" section, disable autoplay music, and hail their ride. Those with connected Spotify or YouTube Music accounts