We Are The Simpsons, Or Worse - CleanTechnica

The article criticizes the recent decision by the Trump administration to rename the National Renewable Energy Laboratory (NREL) to the National Laboratory of the Rockies (NLR), viewing it as a regressive and illogical move. The author highlights that renewable energy, particularly solar power, now dominates new power capacity in the U.S., accounting for 92.5% of new additions, with solar comprising 77.3%. Given that renewable energy is the cheapest, fastest to build, and healthier option compared to fossil fuels, the renaming is seen as a symbolic rejection of progress in clean energy. The article also notes the irony that NREL was established and expanded under Republican presidents, emphasizing a time when bipartisan support existed for energy innovation. The author expresses frustration not only with the renaming itself but also with the poorly executed implementation, such as the lack of a new logo and inconsistent use of the new name across the laboratory’s website. This sloppy rebranding is used as a metaphor for broader governmental incompet