When Electrification Is The Expectation, How Can Automakers Break Through? - CleanTechnica

The article discusses the evolving landscape of electric vehicles (EVs) in China and other mature markets like Norway, where electrification is no longer a selling point but an expectation. At events such as those hosted by XPENG, the focus has shifted away from promoting EVs as electric to highlighting advanced technologies and systems, reflecting the normalization of EVs in these regions. In China, particularly in Tier 1 cities like Guangzhou, EVs dominate new vehicle sales, with market shares exceeding 80%. This urban area alone has a population several times larger than Norway, underscoring the scale of EV adoption. The article also notes that Tesla, once a groundbreaking leader, faces increasing competition in China, where local automakers have significantly improved their offerings. Chinese EVs are generally high quality, benefiting from the inherent advantages of electrification. Most vehicles feature excellent fit and finish, high-quality materials, quiet cabins, and abundant technology and comfort features, even in entry-level models. The market has matured to the