Whoop’s valuation just tripled to $10 billion

Whoop, a fitness and health tracking wearable company, has significantly increased its valuation to $10.1 billion following a $575 million Series G funding round. This nearly triples its previous valuation and brings its total capital raised to approximately $900 million since inception. The funding round was led by Collaborative Fund and included investments from sovereign wealth funds, major health institutions like Abbott and Mayo Clinic, and prominent athletes such as Cristiano Ronaldo, LeBron James, and Rory McIlroy. Abbott’s involvement signals Whoop’s strategic push into broader health and medical capabilities, with further developments expected. The company has achieved notable business growth, reporting a $1.1 billion bookings run rate last year, representing a 103% year-over-year increase. CEO Will Ahmed emphasized bookings as a key metric that captures the complex cash dynamics of managing hardware shipments alongside a subscription model. The newly raised capital will be used to expand talent acquisition, marketing, R&D, and accelerate international growth. While an IPO is not imminent,