Why Have Automakers Written Off $55 Billion In EV Investments? - CleanTechnica

The article from CleanTechnica discusses why automakers have written off $55 billion in electric vehicle (EV) investments, highlighting several key factors behind this significant financial retreat. A primary reason is the dramatic shift in U.S. policy under the Trump administration, which dismantled many incentives and regulations that previously encouraged EV production and adoption. The elimination of subsidies, opposition to EV charging infrastructure projects, and the rollback of fuel efficiency standards removed critical motivations for automakers to continue investing heavily in EVs. Beyond policy changes, the article points to challenges in consumer demand and marketing. Automakers have struggled to effectively communicate the benefits of EVs to potential buyers, and auto dealers—who play a crucial role in vehicle sales—often show little enthusiasm for promoting EVs, focusing instead on gasoline vehicles that generate more immediate revenue through sales and maintenance. This lack of dealer support, combined with possibly overestimated consumer interest and insufficient scaling efforts by automakers to reduce costs, has further hindered EV adoption in the U