Zeekr Enters Germany - CleanTechnica

Zeekr, a Chinese electric vehicle (EV) brand owned by Geely Group, is entering the German market with a strategic focus on the company car segment, which constitutes about two-thirds of new car sales in Germany. Recognizing Germany as Europe’s largest auto market and noting Tesla’s recent sales decline amid political controversies, Zeekr aims to capitalize on the growing transition to EVs by offering vehicles optimized for range, charging speed, economic predictability, and everyday usability tailored to fleet needs. The company highlights strong European ties, including vehicle design at its Gothenburg studio and development within Geely’s European alliance, emphasizing premium yet functional EVs designed specifically for European driving conditions. Zeekr’s market research indicates promising acceptance, with around 80% of surveyed German fleet managers viewing Chinese premium EVs as comparable to established brands and nearly 60% of company car drivers expecting to switch to electric vehicles within two years. The initial German lineup includes the Zeekr 001 and Zeek