Articles tagged with "technology-adoption"
HFT Stuttgart's Patrick Planing on why good technology still fails
Patrick Planing, a professor of business psychology at Stuttgart Technology University of Applied Sciences (HFT Stuttgart) and former innovation manager at Mercedes-Benz, argues that the success or failure of new technologies hinges less on technical readiness and more on human factors—specifically how people feel about using the technology and whether they perceive a reason to change their behavior. Drawing from his experience with innovations like autonomous vehicles, air taxis, and delivery robots, Planing emphasizes that social norms, risk perception, and lived experience critically influence technology adoption. He highlights that engineering excellence alone rarely ensures acceptance, as technologists often underestimate the complexity of human behavior and social dynamics. Planing’s insights stem from his early work at Mercedes-Benz, where he noticed a disconnect between available advanced automotive technologies and actual user adoption. Despite technical capabilities such as autonomous driving features, many drivers preferred the sensory experience of manual driving and found automated systems unappealing. This realization led him to focus on understanding what mobility solutions people genuinely want, rather than assuming
robotautonomous-vehiclesinnovation-managementhuman-robot-interactiontechnology-adoptionmobility-solutionsbusiness-psychologyWhen Cars Go Electric: Understanding The Tipping Points Transforming Transportation - CleanTechnica
The article "When Cars Go Electric: Understanding The Tipping Points Transforming Transportation" from CleanTechnica explores the rapid shift from internal combustion engine (ICE) vehicles to electric vehicles (EVs) through the lens of three complementary theories: diffusion of innovations, logistic growth (the s-curve), and complex adaptive systems. These frameworks collectively explain that technological adoption is not gradual but occurs in sharp bursts once critical thresholds are crossed, rapidly transforming industries and creating opportunities for new market entrants while challenging established businesses. Central to the discussion is Everett Rogers’ diffusion of innovations theory, which segments adopters into five groups: innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%). Innovators, exemplified by early Tesla Roadster buyers, embrace new technology despite high costs and inconvenience. Early adopters follow, motivated by practical benefits despite some limitations, as seen with early Nissan Leaf and Tesla Model S buyers. The
energyelectric-vehiclestransportationtechnology-adoptiondiffusion-of-innovationssustainable-energyautomotive-electrificationDespite the hype, Interact Analysis expects humanoid adoption to remain slow
robothumanoid-robotsmarket-analysisroboticstechnology-adoptioninvestment-in-roboticsfuture-of-roboticsRobot Talk Episode 119 – Robotics for small manufacturers, with Will Kinghorn
robotautomationmanufacturingroboticsartificial-intelligencetechnology-adoptiondigital-transformation